E-commerce is a specialized field of product marketing that will help you maximize your profits. The scope of eCommerce and online marketing is growing every day.
The main goal of e-commerce is to convert website traffic into sales and repeat customers. It has now become a trend to sell online along with offline stores.
There are paid and free plans at work. You can find hundreds of e-commerce sites all over the world. But to have a successful e-business opportunity, you must learn different concepts which can increase your sales and profits.
Table of Contents
What is eCommerce Marketing?
It refers to marketing strategies that help you promote your online store to attract new customers and make existing customers buy from you. eCommerce Marketing is an emerging trend these days.
Why is e-commerce marketing important?
Often, customers are hesitant to order online because they don’t trust the brand and don’t know if the product looks like it does online.
So you need to create brand awareness and connect with your brand so that they can see how your product works for them or the results they can get when they start using it. It will help them build confidence in their purchase and ultimately make them more likely to buy from you again and become a loyal customer.
Another important reason to use e-commerce marketing is to understand your audience better and match their needs and expectations.
BENEFITS OF E-COMMERCE MARKETING
a) Make informed decisions
When you shop online, you have the following at your fingertips:
- Actual customer reviews – this is often the most effective
- The description of the item
- How to use video
- Social Security
b) Comparative Shopping
Comparative shopping is one of the most significant consumer benefits of e-commerce. Consumers can easily compare products, brands, and websites side by side. Most comparison sites allow consumers to compare products based solely on price and discount statistics.
c) Saves time
Online shopping is a huge time saver for consumers when time is scarce. With 63% of consumers starting to shop online, it makes sense to shop where they are now.
You don’t have to go out, shop, wait in line, and go home when you can get various products at lower prices by staying at home.
d) Low cost
Going online eliminates the need for physical warehouses and lowers the business’s fixed costs. Also, because most e-commerce transactions are automated, fewer employees are needed.
For example, promoting your eCommerce store with Google Adwords, Facebook eCommerce ads, and social media marketing is much cheaper than promoting offline. It is one of the great benefits of e-commerce for businesses.
e) Customer Information
Online customers often provide their name, email, and phone number when checking out or registering online, along with the wealth of customer behavior and demographics available through Google Analytics.
f) Expand the customer base
Geographical restrictions no longer matter when browsing the web and e-commerce sites. You can sell your products to online buyers all over the country and the world. It’s not just entrepreneurs in physical spaces.
The internet opens up your store to a wide variety of people you might not otherwise have access to. You can reach your customers using multiple online outlets from all sources, including websites, websites, and Google searches.
g) Always open
When you sell online, your business is open 24/7. Even without customer support, automation keeps the entire sales process flow, and customers are ready to buy anytime.
h) Easy to measure
Growing or expanding a brick-and-mortar store requires more floor space, more staff, and more shelf space. Creating an online store, on the other hand, is much easier. It is one of the less apparent benefits of e-commerce for businesses.
All it takes is a lot of inventory, a few digital switches, and maybe a warehouse. It is much cheaper than a retail location, and because it’s online, there’s no need to open a new store in a different place.
10 Best eCommerce Marketing Strategies
In this blog, you shall find some of the popularly used eCommerce marketing strategies to increase your sales. They are described below:
1. Video Marketing
Video is one of the most important marketing channels for your e-commerce business. 54% of consumers would like to see more branded video content. Videos are more effective and, therefore, more effective than written content. It works in all areas of your e-commerce business, including product listings, content marketing, and paid advertising.
It also means that the videos are suitable for all levels of content. Try to show the customers how the product is beneficial to them. Customers are more likely to consider your product or service because you provide value by showing how your product can improve their lives.
2. Email marketing
It is a tactical way to win sales. Customers can get offers and discounts available on your website by sending an email to your email address. Check out this email marketing strategy guide.
You can also use Email Marketing via videos. Video is one of the most popular marketing tools in your email marketing that can attract subscribers and increase your conversion rate.
3. Social media marketing
It is a unique and important way to drive traffic to your website and convert it into sales. Through social media advertising, customers learn about your product, brand, quality, and price. Therefore, you should get more engaged customers while navigating your website. Use social media websites like Facebook, Instagram, Linkedin, and Twitter to practice social media marketing.
4. Pay-per-click ad
Pay Per Click (PPC) is an advertising model that pays companies only when their ads are clicked on their platform. The purpose of the advertisement is to get people to visit their website for the product to complete tasks such as signing up for the mailing list or purchasing the product.
It is the most popular business marketing channel, and the term PPC includes social media channels such as Facebook, Instagram, and Pinterest, in addition to Google and Bing.
Pay-per-click advertising is a proven tool for increasing conversion rates. It will increase traffic to your site and give cart-abandoning customers more targeting and retargeting opportunities.
It also helps increase brand awareness and ROI. It is Suitable for all levels of promotional content and video marketing.
Read more: The 7 Best Books for Aspiring Entrepreneurs
5. Loyalty program
By offering a loyalty program that makes your site feel trustworthy, more customers will want to come back to your site. They notice every detail you provide. So we have to be more careful when making promises to our customers.
6. Search engine optimization (SEO)
Search engine optimization (SEO) improves the visibility of your website so that customers can easily find your products when they search online.
Search engines use bots that travel from site to site to collect and index information based on various factors. So if you search for something like “winter clothes” on Google, you’ll get all the information on the web about searches organized by relevant gender.
Simply put, the role of SEO is to ensure that your website ranks organically for relevant keywords. Unlike paid advertising, SEO ranking is not paid and requires strategy and work from SEO experts.
Search engine optimization helps reduce marketing costs and ensure long-term marketing results.
Combining PPC and SEO is a great option to drive more conversions for your brand.
7. Gather feedback
Collecting feedback from all customers who have made a purchase can find areas for improvement. You can collect and publish your best reviews to increase customer confidence in shopping on your site. It will also increase your sales.
8. Harness the power of YouTube
YouTube is an incredibly powerful platform to use for e-commerce marketing. It is the largest video platform in the world and the second-largest search engine. If you’re not creating content on YouTube, you’re leaving money on the table.
The best part is that you can tailor the content to your brand’s specific niche.
Therefore, Youtube videos should be part of your e-commerce marketing strategy. The added benefit of using Youtube as a medium to create and publish these videos is that you can use Youtube’s organic search capabilities to optimize your video and reach more people.
Read more: How to Start and Grow Your YouTube Channel
9. Optimize your site speed
Slow websites will increase bounce rates and reduce conversion rates. There are two reasons for the same – users don’t want to wait more than 3-4 seconds for a website to load, and Google doesn’t rank websites with high bounce rates, so your website’s visibility is reduced, and you won’t find eligible customers.
Google and Facebook also make page speed one of the metrics determining their paid rankings.
10. Improve voice search
Voice searches are more popular and useful than traditional searches because they allow users to perform other tasks while searching for something online.
According to research, more than 40% of Americans will use voice assistants at least once a month on some device by 2022. Analysts also say e-commerce brands can increase their revenue by 30% if they redesign their support websites—voice recognition ability.
Good eCommerce marketing strategies will help you understand your target audience and position your products in a way that will help you generate leads, Trust, and buy more. Then you can work on improving customer acquisition and retention with the strategies we’ve described above.
What are the challenges of E-Commerce?
Several challenges of e-commerce, like Competition, Privacy issues, Order returns, and Refund Policies, can significantly affect E-Commerce business.
What is eCommerce marketing?
It refers to selling and promoting your products or services online via various marketing channels like search engines, social media, and email campaigns.
Is e-commerce a part of marketing?
eCommerce is a part of marketing. It uses various marketing channels to promote and sell its goods and services online.
This is a guest post written by Tanya
She is a content curator at NotifyVisitors. She writes SEO-friendly blogs and helps you understand the topic in a better way. Apart from writing, she likes to do painting and gardening.
If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.