Every business works on a different model, and hence they face unique challenges when it comes to marketing their products or services. Businesses seek the right product to fit their target audience. They deal with constant clearing of the clutter and making their brands audible to the right prospects. They struggle with creating brand messaging that resonates with the needs and wants of their customers.
A business’s success depends entirely on how effective its marketing is, no matter how good the use cases of its products or services are. Making marketing work in favor of brands is not just the work of a skilled team; marketing tools also play a great role in it.
In this blog, we will cover some of the best marketing tools available on the market that you can use for your business growth.
Table of Contents
What are Marketing Tools?
A marketing tool could be software or a web application hosted on the cloud. Like the definition of a tool, they are built to solve a problem, and they are built to help you carry out a task. It could be the creation of marketing content, or it could be the automation of your email marketing or any marketing requirement across channels.
How to Choose a Marketing Tool?
This question haunts most of the marketers. The moment you type ‘Top marketing tools for social media scheduling’ on Google, you will get hundreds of suggestions and hundreds of tools out there in the market. But how do you choose the one that is best for your business? Here are a few tips that can help you with it:
- Evaluate the pricing of the tool to see what ROI it can provide.
- Choose the plan that best meets the size of your team and the traffic of your business.
- Always check for the ratings and reviews the tool has received on the internet.
- Browse through the case studies available on the tool’s website, and try finding a match with your business and how the tool can help.
- If it is a paid tool, always ask for a demo or use their free trial.
- Check the clients or organizations that are using the tool and see if they match the industry or the scaling needs of your business.
- The customer support that the tool offers is another deal-breaker. See what modes of support they provide, like a knowledge base, chat support, email support, phone support, or, best of all, if they provide a dedicated account manager.
Now, let’s look at some of the prominent marketing tools that are available on the market.
9 Best Marketing Tools to Leverage for Your Business Growth
SEMrush is primarily a marketing tool that helps businesses make their SEO efforts more efficient. The tool can also be used for deriving insights to run a PPC campaign. The tool also has a content strategy, which can make your content SEO-optimized and give suggestions for content based on the activity of competitors.
The keyword suggestion feature of SEMrush is considered to be one of the best in the industry. The SEMrush tool also has a backlink analysis feature that suggests backlinking opportunities and tracks every single backlink to the website. For paid marketers in your organization, SEMrush suggests the keywords to bid on and what keywords are already being targeted by your competitors.
Read our blog: 7 Best Blogs to Learn SEO, Marketing, and Copywriting
Mailchimp is the most popular email marketing tool among small businesses. It enables businesses to create engaging emails with the help of templates and features to add images or videos. The tool also allows marketers to segment their mailing list based on many filters that are available inside the tool, like people who have opened the last 5 emails, people who have opened the last email twice, and many more like this.
Also, Mailchimp offers flexibility to set up email automation based on the customer journey. For example, you can send an email to a customer who has just subscribed to the mailing list, or you can send an email for the purchase of an item abandoned in the cart.
Read our blog: 5 Quick and Easy Email Marketing Segmentation Tips
3. Google Analytics
Google Analytics is by far the best free online marketing tool to analyze and track the traffic to your website or application. The insights that you will derive from Google Analytics can help you refine and tune your marketing strategies. It provides you with real-time data on your website visitors. Also, it has a geo-tracking feature, which can help businesses that have target audiences spread across the globe.
Google Analytics helps you figure out what amount of traffic is coming from which channel, like paid, organic social, organic search, direct, or referral. With the help of the UTM URL builder, you can also define different sources of traffic, which will be reflected in Google Analytics.
Moreover, Google Analytics also helps marketers derive insights about their business traffic based on demographics, interests, and behavior. E-commerce businesses can also set goals for the tool that can track all monetary transactions on the site with proper tracking on Google Analytics.
Hotjar is a marketing tool that helps track the user behavior of your website visitors through heatmaps and session recordings. It is built around the concept of CRO, which is conversion rate optimization. The majority of businesses use Hotjar on their landing page design to analyze what parts of the pages attract the most attention from visitors.
Additionally, Hotjar also enables businesses to take feedback from visitors through polls and surveys. The heatmaps recorded from it are efficient in determining drop-offs of visitors, based on which changes can be made to make the site pages more engaging.
Until businesses thrive and push boundaries, marketers will always need graphic or visual material to promote their products or services. Canva enables marketers to easily create graphic material for promotion. It is a DIY tool that, unlike Adobe Photoshop, doesn’t require deep expertise in designing. Marketers can create social media banners, flyers, presentations, documents, and any custom design on Canva with ease.
Most of the features of Canva are free to use, but if marketers want to use particular graphic templates or superior designs, then they can opt for their PRO membership. The usability of Canva is so high and relevant that every marketer should know how to use it.
6. Google Trends
Google Trends is a very small but very effective tool. It helps you track what is trending related to your business and in general. Social media marketers can use this tool to derive insights for their upcoming viral posts. Businesses can also analyze if their keywords are being searched or entered into Google for any particular geography or across the world. Google Trends also enables businesses to monitor the search activity of their competitors’ keywords.
The data visualization dashboard of Google Trends is very easy to monitor and derive insights from. It is a great tool if you want to stay updated and ahead of your competitors. Not many businesses use this powerful tool regularly, but that doesn’t decrease its effectiveness.
BuzzSumo is a content marketing tool that helps you analyze the content available on the internet on any particular topic. Once marketers have an industry and niche defined, they can search for content suggestions to further refine their content marketing strategy. It also assists marketers in analyzing the social activities of competitors. They can search for content available on a particular domain, which could be their competitor or any other source of content inspiration.
BuzzSumo also has a feature that helps find the best influencers for their business. It lists the key websites that are leading in or out of a particular website, which can help marketers scout for backlinking opportunities.
If there is one marketing activity that is necessary for all businesses, then it has to be social media marketing. Buffer is one of the market leaders in social media management tools. The very basic necessity of social media scheduling is taken care of by Buffer. But it is more than that. It enables marketers to track all engagement and interactions received on several social media platforms right from the comfort of one dashboard.
Buffer also helps you with hashtag management. It has an in-built AI tool that can create captions for posts in a matter of seconds. Also, the tool has a powerful analytics dashboard that can assist you in creating social media reports at your fingertips. The best thing about Buffer is that it covers all leading social media platforms.
Read our blog: Why Conversational Marketing Is Essential For Your Business?
9. LinkedIn Sales Navigator
Every B2B marketer faces the critical problem of lead generation. Most of them resort to LinkedIn and engage in the practice of sending connection requests to prospects in hopes of sparking a conversation about their product or service. For such marketers, the LinkedIn Sales Navigator is right there. The tool assists marketers in segregating LinkedIn accounts with the most potential for their business.
The tool also leverages your network and keeps you updated about any changes in the profiles of the prospects you are interested in. LinkedIn Sales Navigator can also be integrated with leading CRM or sales tools to streamline the sales process.
Final Thoughts: 9 Best Marketing Tools to Leverage for Your Business Growth
In this blog, we touched on some of the leading marketing tools available in their vertical. Each one of them has their own unique strengths that make them stand out from their competitors. The marketing space is always evolving, and technology is always in the mode of improvisation. Hence, marketers need to be updated and equipped with the right tools. There is absolutely no fixed pattern that a marketer can follow, but with constant learning, they can master the art of using these tools in the best way possible.
The driving force behind every marketer has always been the growth of the business and ROI, which play a great role when it comes to the usage of marketing tools.
Hope this helps you choose the best marketing tools for your endeavors, and would also like to hear from you in the comments on how they helped you in your business.
This is a guest post written by Jigar Agrawal
Jigar Agrawal is Digital Marketing Manager at eSparkBiz Technologies. He is passionate about anything related to Digital Marketing and Trending Technologies. Wants to unlock the world of technology and Social Media where every day there is a chance for new possibilities as well as innovation.
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