As a freelancer, SEO (Search Engine Optimization) has become an absolutely essential skill. Navigating our journey, whether it’s starting a business or a website, can be quite a challenging process when we don’t know the tricks of the trade.

SEO is a critical skill every freelancer needs to learn, but why is it?

Much Better Content 

SEO skills ultimately enhance our abilities to create effective, targeted content. Understanding key SEO terms is crucial if we want to improve our visibility and rankings, particularly in our content through on-page SEO elements such as keywords, meta descriptions, and link building.

Links play a crucial role in SEO, such as an anchor text. If you are wondering what is anchor text or what a backlink is, now is the time to start schooling yourself in all of these critical terms because they will all make a huge difference.

Increased Visibility

Improving your online presence makes it easier for potential clients to find you. When you optimize your website, you can attract more leads and new clients.

We have to remember that it’s not just about Googling something and your page showing up in the results — you’ve got to develop that trust.

When you show up on the first page of Google, this is essentially Google vouching that you are a reliable website, so make yourself trustworthy.

A Better Understanding of Your Clients’ Needs

SEO research and implementation can give you valuable insights into whom you should be targeting your offerings for. This knowledge can improve the type of content you create for your clients, and when you refine your approaches, you become far more relevant and your quality improves as a result.

Many bloggers think that diversifying their offerings is more beneficial, but the fact is that when you start to understand who you should gear towards, this is the living embodiment of the 80/20 principle in action: 80% of the results come from 20% of the effort.

Rather than diversifying until you burn out, SEO helps you understand the relevance of what you offer.

A Competitive Advantage

In the freelance market, SEO skills can set you apart from your competitors, regardless of your practice. Having strong SEO skills is not just critical for a website; it can help you stand out as a professional.

Learning the key search terms people use when they’re looking for a freelancer like yourself can differentiate you in a crowded marketplace. What’s more, if you are a freelancer, you could even use these skills to move into the realm of SEO freelancing.

Ultimately, ensuring you learn SEO can help you engage in a dynamic field. SEO provides tangible and measurable outcomes, and therefore, SEO is a critical skill for freelancers because it doesn’t just enhance your own marketability, but it provides value to your clients.

As you can see, this simple knowledge set can help in so many ways, from offering more comprehensive services, to creating better content, and ultimately driving success, not just for you, but for your clients as well. It’s a win-win situation!

Thanks for reading this article. 💚

If you loved what you read, would you be able to buy me a cup of coffee? It’s okay if you can’t right now.

If you have any questions or if you wanna work with me, feel free to contact me. I’m always available to help young hustlers like you @InuEtc on Instagram.

Keep hustling!