Whenever a writer feels like they’ve missed out on a great topic, the wish for rewriting said content is always looming inside their head.
Such wishes often lead to the rewriting of such content pieces and allow the writers to improve the content.
However, there are times when rewrites are requested in a professional setting when requests for revisions are made by superiors or teachers. During that time, writers strive to create a better rewrite than the original.
The question is,
How can you make existing content better than it was before?
In order to achieve this, you need a strategy to improve and extend the quality and integrity of your original content.
So, let’s dig in and understand various reasons for such rewrites, including 7 essential tips for rewriting an article.
Table of Contents
Why Should You Rewrite An Article
Rewrites aren’t always necessary, but they do end up making existing content better—only if you do it right. Sometimes, rewrites are a product of lackluster content in the first place. So, in that case, writers should follow the good old rule of “do not fix what’s not broken.”
However, rewriting can serve a few purposes, such as:
One of the significant reasons behind rewrites is the content’s lack of delivery. If content falls short in conveying the idea to the reader, a few tweaks might be required here and there to improve it.
This type of rewrite only needs minor changes but does require extensive work. Furthermore, improving delivery might also mean a changed objective/goal for the content.
Fix Content Tone
Fixing the content tone falls on the significant side of changing things, as it requires the writer to shift things around. In some cases, they might even have to revamp the content entirely.
So, if the content tone isn’t right for its target audience, it may not make an impact. Therefore, it’s necessary to fix the content tone when rewriting content.
Add SEO Elements
Adding SEO elements is another type of rewrite that doesn’t require as much work. It might only require you to improve informative value, eliminate plagiarism, and improve keyword density.
On the other hand, it also requires you to add technical SEO elements that your initial article may or may not have had.
If your article lacks information, then a rewrite can help you add more to it. In a rewrite, you can vastly improve its quality by sprinkling stats, facts, or examples.
Furthermore, adding your own opinion about something can improve the informative value vastly. However, it depends on your niche or industry—and if it has any tolerance for opinionated content.
7 Best Tips To Rewrite An Article
Rewriting an article isn’t a difficult process, as long as you have a goal. Rewriting an article without a purpose should be avoided because it might end up ruining the existing text. Since one of the major reasons for rewrites, as mentioned above, is improving quality, it should be treated.
So, where do you get started? How do you revamp or facelift an article? You start by understanding the problem first. Does it have plagiarism? Or does your article have enough keywords in it? Or does it need more information?
Leading with that in mind, here are 7 tips to help you rewrite an article:
1. Try A Better Headline
One of the major problems that writers might face with lackluster content is the headline. Sometimes, headlines aren’t an excellent prelude to the great contents of the article. That’s why it’s necessary to provide the article with a good headline.
Experts suggest that headlines happen to be the most essential part of an article. That’s why you must write something that grips your audience and hooks them in.
For instance, if your article is information-rich, then a headline such as this won’t suffice:
“How Good Articles Help You Rank Higher“
It’s not bad, but it’s not great either. If you’re providing information within your article, then the headline needs to portray that. The major problem with this article is the generalness.
In other words, it’s highly predictable, and it offers nothing that other 1000+ articles with such headlines won’t. Therefore, make a checklist of the things your headline will need, such as:
- Numbers & hyphens
- Solutions instead of problems
- Questions & promises of their answer
So, a little something like this:
“10 Ways An SEO-Rich Article Improves Your SERP Ranks“
It raises questions and answers them while promising the article to be full of information. It tells the reader that there are 10 ways in this article to tell you how a good SEO article puts you on top of SERP.
It’s not perfect by any means, but it’s 10x better than what we wrote initially.
2. Improve The Intro
Much like the headline, if your intro isn’t doing your article justice, then it might be time to rephrase it. If you don’t think you can make your intro any better, try using an online article rewriter. But, the goal needs to be about improvement—not compromising quality.
If you write an intro that gives your reader a glimpse into the rest of your article’s content, but it doesn’t hold quality, that’s not good either. It needs to uphold the quality while delivering the idea in better words.
Therefore, you need another checklist for your intro when you’re rewriting it:
- Improvise the usage of your primary keyword
- Keep it short – especially if the length exceeds 10% of the entire word count
- Introduce your keywords right away
- Ask the right questions
- Let your audience know what the content is about right away
- Summarize the entire content – without giving away important points
This process can help you rewrite an intro into something special. If the initial phase of your article was nothing special, then using this checklist can help you make it better.
So, that’s why it’s necessary to try and summarize your whole article and see if you can write a better intro. This will ensure that your article has a better introduction than before.
3. Fix The Information Distribution
If your article isn’t distributing information evenly, then that won’t be good either. So, in this case, the rewrite should be to even out the information throughout your writing. For instance, if one of your subheadings is information-rich while the others aren’t, that needs to change.
However, that doesn’t mean you need to compromise the information in the first subheading. For instance, if the first heading is this
“Importance of Meta Descriptions”
If it contains all the examples and stats, then don’t eliminate those from it. Add it to the next subhead, which could be something like this:
“Writing A Meta-Title: SEO Friendly Headlines 101”
The “101” implies the basic information available within that heading. So, try to make it more information about its pertaining subject during your rewrite.
In the same sense, if you’re using specific information as your source, you can stretch it further. The more you dive deeper into your subject/topic, the easier it will be for you to portray information. To help you with that, you need to make sure you do the following:
- Find new information
- Take notes of changes or deviations in specific data
- Update information elements, i.e. updated for 2022, et cetera
- Take a linear approach
You might be wondering, what’s a linear approach? It’s the kind where you portray information in a specific track. So, you distribute information from the most important to the least important.
4. Try Using More Visual Content
People are visual learners, and they can get bored of reading. That’s why you will find many blogs and articles featuring images, videos, charts, infographics, etc. So, if your article has information like that, try alternating visual content with text.
For instance, if you’re trying to make a point about the rising requirements in SEO articles, try using a chart depicting SEO’s growing need in marketing instead of putting it into written stats. Or better yet, try using a table.
So, how should you add such elements when rewriting your content?
- Add images to portray specific ideas, i.e., photographs, screenshots, graphics, etc.
- Add tables and comparison charts to provide a thorough idea to the reader
- Add videos with voice-over for an example or reference
- Use data or flow charts to convey a specific point or statistics
These tactics will ensure that your content isn’t only more suitable for search engines and that it’s informative to your reader.
5. Employ An AI-Based Rewriter
All of the aforementioned elements can be a hassle to do when all is said and done. That’s why writers around the globe use AI-based tools to assist them, whether it’s plagiarism checkers, paraphrasing tools, or summarizers.
Therefore, why not try using an AI-based rewriter? An online article rewriter can help make this process easy for you. Moreover, it will end up saving your precious time. Because rewriting manually takes time, these AI-based tools can cut the time taken by less than half.
6. Get Rid of Redundancy
One of the significant problems with underperforming articles is the redundancy, fluff words, or unwarranted keyword density. If your article features an immense amount of unwanted words, then try deducting them.
It would not only cause problems for your readers but also make it impossible for search engines to index your content. Moreover, since Google has no tolerance for keyword stuffing, try keeping your primary keywords’ density around 3-4% at max.
So, what causes redundancy?
- Adding unnecessary expressions
- Using way too many keywords or using one keyword one too many times
- Talking about information irrelevant to the topic
- Adding facts & stats without using them as a segue
- One too many headings
If you find these elements in your article, then maybe it’s time to talk about fluff words. If you’re using too many of them, then redundancy would be a natural attribute of the content you write.
7. Add SEO Elements
Lastly, if you wish for your article to rank higher, then the rewrite should be about adding SEO elements. Why is that? Because you need to add SEO elements so that your content shows above all competition.
- Check that all the content on your page is optimized
- Add a title tag – Use this when you open a webpage in your browser
- Choose which of the best keywords to use in your title tag
- If you use this in the first paragraph of a page, you can use the keyword
- Add a description; use this as it is a good place to add your keywords
- Optimize images, use alt, and use this on any image that is not a thumbnail
- If you use this in the second paragraph of a page, you can use the keyword
Furthermore, make sure you employ inter and backlinking tactics. It means adding backlinks and ensuring informative value and the overall quality of the article. And as mentioned above, you also need to improve the keyword density for optimal results.
A bonus tip: Use Wordtune, an AI-powered writing companion to rewrite articles
You can use Wordtune to translate your thoughts into words with the help of artificial intelligence. Wordtune knows what you are trying to communicate and offers tailored suggestions to make your writing more compelling, clear, and authentic!
There is a rewrite feature in WordTunes that suggests alternative ways to phrase your sentences.
Want your message to be a bit more casual?
With Wordtune rewrite, you can express your message in the way you like it best.
Thanks to Wordtune, you can write with confidence and spend less time editing and perfecting your text.
Wordtune is a multi-platform extension that works wherever you write! Among the list are Gmail, Google Docs, Outlook (web version), Facebook, Twitter, LinkedIn, WhatsApp (web version), Slack, and more!
Using CopyAI, you can generate complete high-quality blog posts in a matter of seconds. Write better copy for content marketing, blogs, websites, and more — all in one click! Save time and get better results with CopyAI, the world’s leading artificial intelligence copywriting tool.
Final Thoughts: 7 Best Tips To Rewrite An Article Without Compromising Quality
The purpose of rewriting an article is to improve the quality and integrity of the content. Otherwise, the rewrite has no goal or object. Therefore, these seven tips should help you realize the right way to revamp your article.
In other words, you have to make sure your article rewriting venture serves a purpose and improves your content.
Now It’s Your Turn
You’ve read the 7 best tips to rewrite an article without compromising quality.
Now I would like to hear from you:
Are there any tips you have for rewriting an article?
Let me know in the comment section below right now.
Also share this post with your friends, writers, and bloggers, who are looking for some tips on rewriting an article.