SEO is the new hot topic on the internet. People either want to become an SEO expert or they want to leverage SEO for growing the organic traffic on their site.
So, if you want to learn SEO and help others in growing their business then you have come to the right place.
In this blog post, I’ll be sharing with you 16 awesome ways by which you can learn SEO. So, without further ado, let’s begin.
1. Start your own blog
Hands down, one of the best ways to learn SEO is by starting your own blog and learning from your own experiences. Initially, when you start your blog, you won’t know much about SEO.
But as you move ahead in your journey, you’ll get to know about how to optimize web-pages, posts, and other sections of the website.
In fact, I personally learned SEO by starting my own blog.
Apart from SEO, blogging can also help you in learning email marketing, social media marketing, content writing, and much more.
Moreover, a blog can also help you in earning money online, living a boss free life, working from anywhere, and travel the world while earning money.
2. Enroll in paid SEO courses
You can also enroll in paid digital marketing or SEO courses to learn A-Z of search engine optimizations. Today, there are tons of institutes offering SEO and digital marketing courses in Mumbai
The best thing about these courses is that they give you 100% practical training, digital marketing certificates, placement assistance, and internship opportunities.
Courses will also take you through various digital marketing and SEO tools. In fact, many digital marketing courses are available in the online mode of training.
Hence, you can learn or watch their lectures from anywhere at any time.
You just need to select the best course which is suitable for you and kick-start your journey.
3. Read SEO books
Courses will cost a handsome amount of money. So, if budget and capital is your main constraint then books can be the alternative.
In fact, I personally started my SEO journey by reading books. I know, books won’t give you any practical knowledge but they are more than enough to build your foundation.
Later on, you think of starting your own blog and implementing all your learnings from the book. In this way, you can learn about SEO at the lowest cost possible.
You can search for digital marketing books on Amazon or any other e-commerce website.
I would also recommend you to buy an updated book because SEO is dynamic in nature. Sometimes the algorithm changes, ranking factor changes, or anything other. Hence, it is very important to learn the latest and relevant things.
So you must buy an updated book to learn the latest techniques, strategies, and trends happening in the world of SEO.
4. Read SEO blogs
If you want to learn SEO for FREE, then blogs are the best resources out there in the market. There are tons of internet marketing blogs available on the internet. You need to select and bookmark a few of them and start reading them daily.
Reading blogs will not only help you in learning SEO but it would also keep updated on the latest happenings in the world of online marketing.
Blogs will also help you in improving your vocabulary, copywriting, and content writing skills.
Following are the best SEO blogs that you can follow:
5. Watch videos on YouTube
Did you know?
500 hours of videos are uploaded on YouTube every day. Most of these videos are related to learning and development.
So, if you are truly serious about learning SEO, then YouTube is the place to be. On YouTube, you’ll find tons of channels that are solely into SEO. And trust me, if you follow those channel and watch their videos for a month or a two then no can stop you from becoming an SEO expert.
Also, watching videos on YouTube won’t cost you anything.
So, go to YouTube and just type “SEO” in the search box. Within seconds, you’ll come across thousands of high-quality lectures and videos.
6. Do an internship
Another way by which you can learn about SEO is by doing an internship in a reputed SEO or digital marketing company.
I personally did an internship in an SEO agency and got to learn about advanced topics and concepts in SEO. I was in direct contact with the SEO analyst and managers who guided me throughout my internship period.
Overall, it was a good learning outcome for me.
While doing an internship, you’ll get to know about SEO in a 100% practical manner. You’ll also be working on many live projects and assignments which will help you in understanding how the SEO or digital marketing industry works.
If you are serious about making your career in SEO, you must do an SEO internship. There are many reputed and award-winning SEO companies across the world. You need to select a few companies and apply for the internship.
I would say, even if it is a non-paid internship, you should go for it.
SEO internship will help you in understanding how the online marketing ecosystem works. It would also help you in getting hands-on experience.
You can also look for internship opportunities on:
- Monster.com and many other job portals.
7. Follow influencers on social media
Another great way to learn about SEO is by following SEO experts on their social media accounts. These experts constantly keep on sharing valuable resources on their social media profiles which can be very useful for you.
Sometimes they share a new blog post, video, ebook, or anything else that adds value to their followers.
Hence, you can take up this opportunity to learn SEO and start following various SEO experts on YouTube, Twitter, LinkedIn, Facebook, and Instagram.
I am personally following all the top SEO experts on social media.
8. List to an SEO podcast
144 million Americans listen to podcasts. This clearly means the podcast is the next big thing. People all across the globe are listening to podcasts for a variety of reasons but especially for learning, motivation, and self-development.
Hence, if you are serious about learning SEO then even you can start listening to various marketing podcasts out there on the internet. The best thing about a podcast is that you can listen to them while traveling, working out, or even doing your day job.
There are a bunch of SEO podcasts available on Podbean and Spotify.
Just download the app and search for SEO podcast.
9. Watch webinars
Now here comes my personal favorite resource to learn about anything, especially in SEO or digital marketing i.e. Webinars.
Webinars work like charm and they are even better when they are conducted by an expert or an authoritative person from the industry.
The good thing about the SEO webinar is that you get to learn advanced topics that might have never heard of. Another benefit of watching webinars is that they contain PPTs which makes learning more fun and easy.
10. Get enrolled in free certification courses
If you don’t have enough cash to enroll in paid SEO courses, then you can also enroll in free online SEO courses. I know the fact that free courses won’t add much value but they would surely help you in building your basics.
Many free SEO certifications courses are being offered by bloggers and pro digital marketers. You can subscribe to their courses and kick start your SEO journey.
You can also subscribe to the newsletters of SEO bloggers and get valuable insights from them as well.
Udemy is also a great place where you’ll find tons of FREE SEO courses.
11. Google digital unlocked
When it comes to learning SEO, how can we forget Google?
Google has taken an initiative to spread the knowledge of digital and online marketing by creating a platform called Google Digital Unlocked. This is a free platform where anyone can learn about SEO, SEM, SMM, and how to grow a business by leveraging online medium as a tool and more.
At Google Digital Unlocked, you’ll learn the following things:
- Search ads.
- Email marketing.
- Google analytics.
- Social media marketing.
- Advertising on websites.
- Content marketing and more.
The best thing about this program is that it is completely free of cost and each module is taught by an expert trainer from Google.
12. SEO seminars and conferences
Another great way to learn SEO is by attending worldwide seminars and conferences about SEO and digital marketing. Industry experts, professionals, bloggers, and many marketers come and share their knowledge with others in seminars and conferences.
This is slightly a costly approach to learn SEO but it will be worth it to spend some money to attend these seminars.
Another good thing about these seminars is the number of networking opportunities that you get is amazing.
You get to meet like-minded people and many other industry professionals with years of experience in SEO and the digital domain.
13. Leverage LinkedIn learning
LinkedIn has come up with the LinkedIn Learning program, a website that offers courses in the field of digital marketing, designing, programming, and many more.
The good thing about this platform is that it has a wide range of course libraries to choose from. You can also enroll in these courses from your desktop computer or laptop.
Courses at LinkedIn learning are created by industry experts who are passionate about teaching.
So, head over to LinkedIn learning and hunt SEO courses right now.
14. Join Facebook groups
Facebook is not only for social networking. If it is used properly, then you can also learn something on Facebook. On Facebook, there is something called the Facebook group, which is nothing but a community of like-minded people.
If you are interested in learning SEO, then you can search for various SEO groups on Facebook and join them.
In these groups, you’ll be getting resources like video lectures, the latest blog posts, deals and discounts, access to various SEO tools, and much more.
15. Join SEO forums
Next to Facebook groups, you can also join various SEO forums on the internet. The majority of the SEO forums are paid once but they are also free to join forums like Warrior Forum and Black Hat World.
These are the two best free forums for SEO and digital marketing.
On these forums, you can ask all your doubts and query regarding SEO or digital marketing. You’ll also be getting eBooks and other learning resources on these forums.
Getting exciting deals and discounts are other perks for joining these forums.
16. Try your hands on freelancing
Once you have built your strong foundations then you can try your hands at freelancing. You take up multiple freelancing projects from the domain of SEO and try to complete them.
If you give value to the clients, then you’ll be paid a handsome amount of money. This will also boost your confidence and later on, you can also start your own SEO agency.
There are tons of freelancing websites on the internet where you can create your profile and portfolio and bid for projects.
I would suggest you try to grab international clients as their purchasing power is more and they would also pay you good cash.
FAQs about SEO:
What is SEO?
SEO stands for search engine optimization which is a process of increasing the site’s ranking and organic traffic by implementing on-page and off-page SEO techniques.
What is the scope of SEO?
The scope of SEO is quite good. Anyone who is looking forward to learning SEO in 2020, would surely get good benefit from it. There are also tons of job opportunities available in the field of SEO.
What are the types of SEO?
SEO, social media marketing, email marketing, search engine marketing, inbound marketing, content marketing, blogging, and pay per click are various types of SEO.
How can I start with SEO?
One can start learning SEO by reading books or blogs, enrolling in paid courses, watching videos on YouTube, listening to podcasts, watching webinars, and many other ways.
This is a guest post written by Niket Sharma
If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.
Niket Sharma is the Founder and CEO of The Digital Skipper, a digital marketing blog that covers topics like SEO, digital marketing, blogging, make money online, and more.