In the professional context, etiquette defines the laws that dictate what is considered appropriate. Email etiquette entails clear communication of your message using the right tone and word structure. 

It changes based on the current audience and the goal of your emails. The relationships you’ve built with clients determine the language you use when addressing them.

Whether you are running your own online business, are a freelancer, or a young hustler, getting it right empowers you significantly.

It can open doors and maintain a consistent flow of business. It is a powerful tool that supercharges your online business. 

Let your email address look professional

Many people ignore the importance of having a professional email address.

You might argue that you don’t need a dedicated business email since you’re a freelancer and sole proprietor.

Although you are starting small, create a professional email for business. It helps build trust with customers.

Look at my email — hi@inuetc.com

It looks professional, clean, and represents my personal brand so well.

If you have a website or a domain name, you can easily create a professional email.

If you don’t have a domain name yet, I suggest using Hostinger to buy a domain name and create a professional email for your business. You can link it to Gmail, Outlook, or any major email client platform.

The best part?

You can create your own website once you buy Hostinger web hosting. Contact me if you need help creating a professional email or a custom website.

Write engaging content

Professional writing etiquette is essential if you want to win customers.

The world of freelancers and micro-businesses is highly competitive.

Error-free writing ensures you send emails that your target audience will enjoy reading. It’s one of the best strategies for capturing their attention.

Writing compelling emails goes hand in hand with proofreading, which helps you identify errors and inconsistencies so you can correct them. Make it a habit to use content editing tools to ensure quality results.

It is crucial to observe email etiquette if you want to supercharge your freelancing career or small business.

One of the rules to observe is to ensure you reply to emails in real-time. Mac email experiences technical issues sometimes. One of the issues can be Mac not showing recent emails.

The problem is mainly caused by challenges in internet connection or lack of space and file errors. Errors could lead to Mac Mail not syncing while poor server or internet connection could lead to Mac not showing recent emails. To solve the issue, check first how to refresh mail on Mac in the Apple Mail tool. Some basic information is more helpful than it seems.

Avoid delayed replies

In the world of hustlers, people often inquire about something because they want to make decisions quickly. Delaying replies is considered unprofessional. 

Even if the sender isn’t expecting a reply, at least acknowledge receipt. The sender will appreciate the gesture.

Add a signature

Freelancers regularly send cold emails when searching for remote jobs. If you regularly send cold emails to new businesses, you’re probably aware that many of them may not know anything about you—hence the term “cold emailing.” 

To avoid suspicion, include a signature at the bottom of your email. This should highlight important details such as:

  • Your full name
  • Your website
  • Your work
  • Your company
  • Your contacts
  • Your logo and colors if possible

Be keen with greetings

Professional email greetings play an important role in winning leads and customers. Avoid using street-style greetings because the reader might take offense. Since your mail is formal, let the greetings be formal. You may use phrases such as:

  • Hello [Recipient’s Name]
  • Good [Morning/Afternoon/Evening], [Recipient’s Name]
  • Dear [Recipient’s Name]
  • Greetings [Recipient’s Name]
  • I hope this email finds you well

Send short emails

Long emails can be boring and most people might ignore reading them. The right email protocols dictate that your mails should be straight-forward and to the point. 

Ensure you communicate the message directly and allow the reader to take action.

Let the subject line show creativity

The subject line determines if the recipient will read the entire email or not. 

The reader makes the decision based on the attractiveness of the subject line. It should hook the reader to open it the moment they look at it. 

Let it be short and look human-written. Let it capture the goal of the message straight away.

Use humor sparingly

Regardless of your career level, it is critical to understand the importance of email etiquette. Its main goal is to help you impress your customers or generate leads. 

Humor is allowed in professional email communication. It is one of the strategies for creating stronger bonds between your freelancing career and small business. 

Regardless, humor should be used sparingly. This is especially important if you don’t know the recipient well. If you feel humor might deny you a business chance, it is better not to use it at all.

Do follow-ups

The target recipients may delay replying or taking action. 

One of the marketing strategies that work is to learn to do follow-ups. 

Use polite language, but also be persistent. Your efforts could pay off soon, leading to potential business opportunities.

Remain relevant

Irrelevant emails are messages that do not resonate with the goal of marketing or the target audience. 

Don’t include anything that won’t benefit the audience or your company. 

One reason for this is that you should write brief and direct emails. This ensures you stay relevant and effective at all times.

Final Thoughts — Email Etiquette Rules to Supercharge Your Online Business

Several strategies help you boost your online business through customer interactions. 

You need to develop mail communication skills and stick to the email etiquette guidelines.

It allows you to improve your online reputation and create enduring bonds with customers. 

Proper email communication can be the secret you need to supercharge your online business. 

Thanks for reading this article. 💚

If you loved what you read, would you be able to buy me a cup of coffee? It’s okay if you can’t right now.

If you have any questions or if you wanna work with me, feel free to contact me. I’m always available to help young hustlers like you @InuEtc on Instagram.

Keep hustling!