Whenever your business runs a sale, the main aim should be to make it as conspicuous as possible; you want everyone to notice it and what you’re doing. 

But how do you do that? What works in today’s world where there’s so much noise and drive to grab attention? 

That’s where this article can help. It looks at some of the ways you can make a statement whenever you host a sale at your business, whether in real life or online. 

Here’s what to do: 

Create A Sense Of Urgency

The first thing you’ll want to do is tap into psychology and create a sense of urgency. If you can make people believe that stock is scarce, they are far more likely to want to come and spend with you. 

Yes, this trick is just about as old as it gets. But, surprisingly, it still works. Most people believe that sales are always time-limited because you’re taking a loss (even if that isn’t true), and so it encourages more spending than at any other point in the year. 

For example, you could advertise “while stocks last” or “limited supply” remains. You know the drill. 

Introduce A Bold, Eye-Catching Theme

You also want to ensure your sale has a bold and eye-catching theme. This is something that worked well in the 1980s and 1900s but could also benefit your brand today. 

For example, you could use foam board printing to get your message across. These posters are ideal for outdoor areas and brick-and-mortar locations that need to pull in passing traffic with visually interesting marketing. 

You could also add a general theme for the event that transcends physical and digital spaces, bringing them both together. For example, you could have a “great winter sale” or a “beach body sale.” Again, this type of thing should be quite intuitive to the majority of marketers. 

Use Surprise Flash Deals

Another approach is to jumpstart your customers into action with surprise flash deals. These should pop up in their inboxes when they least expect it and encourage them to take action immediately. 

Surprise flash deals can be a lifesaver for many companies because they encourage so much on-the-spot spending. You might be having a tight month, but a flash deal could turn the situation around. Discounts on some products may encourage shoppers to buy other high-margin items you sell, providing you with a healthy balance at the end of the sales event. 

If you can time flash sales with periods where people are likely to spend more, like in the run-up to Valentine’s Day or their summer vacations, that can also help. This way, you can double your results without having to do much extra work. 

Tell A Story

Another way to make a statement when your business puts on a sale is to tell a story. Combining it with a narrative can be a highly effective way to engage people, especially on social media. 

For example, a lot of businesses put on sales when they have been operating for a long time and have reached a milestone. As such, you might advertise your discount period as being your “10-year sale” to celebrate ten years of being in business. 

If you can tie your story into something emotional, that can also help. For example, you might offer a sale to help certain people in the community or use it as a way to foster progress in your area. Whatever it is, if you can make it about the people in your area, they are much more likely to respond to it in the way you want. 

Offer Personalization 

If you can make personalized offers, that’s even better. People are often looking for deals that suit them personally and aren’t necessarily interested in discounts on bulk items. 

The best way to personalize offers is to use digital tools. These help you segment your audience and send them ads that speak to them directly, showing them money-off products they actually want. 

This approach often encourages impulse buying. Sometimes, consumers will see money-off products that they’ve had their eyes on for a while and simply decide that the time has come to take the plunge and actually buy them. What’s more, the amount of the discount doesn’t usually have to be that high. Even as little as 5% is often enough to push prospective customers in the direction you want them to go. 

Follow Up

You can also make more of a statement when you put on a sale by following up with customers. Celebrating their results and posting their reviews and testimonials can also help. 

Another approach is to simply cover the action on the day and tell the story of what happened. Posting photos and behind-the-scenes images on social media is a highly effective approach that delivers proven results in many circumstances.

Offer VIP Access

You could also try rewarding your customers by offering VIP access. This tactic plugs into human psychology and makes your buyers believe that you have a special relationship with them. 

VIP access is one of the most coveted parts of being a member of a brand because it often means that customers get discounts earlier than everyone else, allowing them to have the pick of the stock. What’s more, they are often willing to pay for this privilege, allowing you to essentially charge them money for nothing. 

Launch With Something Big

Finally, when setting up your sale, you’ll want to launch it with something big. Don’t hold back. The more of a splash you can generate, the better. 

For example, you could start by teasing your sale on social media beforehand, suggesting some of the massive discounts that your audience could enjoy. Then, you could build on this by blitzing the local media and internet once the sale gets underway. Then you could follow shoppers around and show anyone still sitting at home the discounts that they could grab if they show up. 

So, there you have it: some of the ways to make a statement whenever your business puts on a sale.

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