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Until recently, the term fintech was only understood by a small population of entrepreneurs in a niche market. Now, though, almost a third of the world's population relies on digital banking services that form the background of the financial technology sector. Fintech app developers currently have unique opportunities to capitalize on a growing market, but they
Entrepreneurship presents an exciting opportunity for everyone wanting to make their claim in this world. So much that planning every tiny detail becomes unavoidable. And planning is one character trait every entrepreneur shares. But there's one trait every entrepreneur considers "the most important." That trait is long-term thinking. Long-term thinking is similar to planning as both
It is no secret that email segmentation plays a critical role in improving the outcome of any email marketing campaign. In fact, the ability to segment and target specific audiences with content tailored to their needs is one of the most powerful tools available to marketers today. Let's back that up with some hard data: Recent
Search engine optimization (SEO) is well-known in the marketing and business worlds. In an increasingly digital environment, SEO is a fundamental piece of a business’s marketing strategy and exposure. Solid SEO strategy can help your website and content rank higher on the search engine results pages, driving more traffic to your site and boosting your sales.
When you first start your business, whether it’s a law firm or an eCommerce store, its success relies on bringing in new clients. Business owners need to recruit their own first customers, and those customers shape how the business is positioned in the market and provide social proof. But how do you do that with no
Being at the airport, passengers sometimes get bored, especially if they arrive earlier or the flight is delayed. How to entertain yourself while waiting for a flight? Maybe it will be good to read a book or visit the shops to entertain yourself? Or maybe you prefer playing online games? Let's consider several ways to entertain
The days when creating a website meant devoting months and many resources to it are long gone. Now you must either engage a web developer to create a UI/UX wireframe for you to follow or search the internet for the best website builder for your small business. There are plenty of website design software, website design
When it comes to planning your online marketing strategy, videos are maybe the most engaging type of content you can implement. After all, thanks to wildly different styles and types – from the minimalistic whiteboard style to the more traditional commercial ad – most would agree that video content fits in any strategy and niche! However,
