If you have decided to open up a new business here in China, you have made a very wise choice because it is a massive market and there is so much potential out there. There are also a lot more pitfalls that you need to be aware of, and you might have to negotiate many hurdles along the way.

One of the most important things is the name of your business and the trademark that comes with it. You need to be aware that if you do not take steps to register it, it can be taken right from under your nose by a competitor.

This is the reality of the business market, and it is one that you must take very seriously indeed.

You can’t just assume that because you created the trademark and that you have been using it for many years, that you have trademark rights. This is not the case and is one of the main reasons why you need to look into trademark registration for your current or newly set up business. Your trademark is incredibly important, and the following are some of the top reasons why you need to register your trademark in China.

1. You establish legal ownership

In some countries and especially so here in China, just because you are using a particular trademark, it doesn’t indicate full ownership. If you properly register your business initially, your trademark will be registered so it will be indicated that you are the legal owner of this mark and your brand. There is the possibility that someone else will register the name of your business enterprise in another country outside China and the name that you have in your head, may already be used by another business entity.

2. It stops infringement of your rights

Once your trademark is properly registered, it is stored in a database that almost anyone can look up. This is to your benefit because it lets other new businesses know that the name is registered, and it isn’t something that they can infringe upon. In the event that someone does actually take your trademark, you have many rights in the courts of law to stop them from using it in the first place.

3. It makes business partnerships easier

The hope is that your business will be a massive excess, and you will be reaching out to other business entities to encourage them to sell the product or service that you are offering.

They will want you to have your trademark registered so that they don’t have to compete with other businesses that have infringed upon it.

Protecting your trademark lets potential partnerships know that you have taken steps to protect it, and therefore you are protecting their interests as well.

Protecting your trademark lets people know that you take your business very seriously indeed, and you will do anything to protect it. It is also essential for major marketing campaigns, and the registered symbol gives you credibility.

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