A link-building strategy and guest blogging can work together to improve a website’s visibility and ranking in search engine results pages as part of an overall search engine optimization (SEO) strategy.
It is important to understand the differences between the two approaches in order to decide which is best for your needs. They are both effective, but they are different approaches with different benefits and drawbacks.
If you know anything about SEO, you know that linking and guest blogging can make your website rank higher for specific phrases and keywords. However, you might not know which one is more beneficial.
There are link-building services you can turn to, but you can also engage guest bloggers if you wish. Which of these techniques should get your attention first if you’re focused on SEO for your site right now?
Link Building Vs Guest Blogging
Link building involves acquiring hyperlinks that point to your website from other websites. Often referred to as “backlinks,” these links are considered key ranking factors by search engines like Google. A variety of ways can be used to build links, such as creating high-quality content that other websites want to link to, asking other websites for links, and participating in link exchanges.
Guest blogging, on the other hand, involves writing and publishing articles on someone else’s blog. An article guest blogger usually writes receives a link to their own website in exchange for writing it, which can improve their search engine rankings. The use of guest blogging can be an effective way to build links and drive traffic to your website, but you should be selective about which websites you guest blog for and make sure that your content provides value to the host website’s audience.
How Search Algorithms Work
The first thing we should mention is that if you’re attempting to improve your site’s performance from an SEO standpoint, you’re doing that to try and get in the good graces of the Google algorithm. Google dominates the search engine market despite the fact that some individuals use other search engines. As a result, you want to partner with Google in order for your website to get the attention it deserves.
Nobody knows exactly how Google’s algorithm works, but if you spend a little time studying it, you can learn certain things about it. For instance, you might notice that sites that prioritize individual keywords or phrases in their H1 or H2 tags do better than those that don’t. This kind of observation forms the foundation of SEO best practices.
How do Search Algorithms Relate to Link Building and Guest Blogging?
Why does that matter?
It matters because if you are trying to get your site to rank higher, you need to pay attention to whether it goes up or down in the Google rankings when you change it in certain ways.
The answer to the question of whether link building or guest blogging is better for your site’s SEO is that link building is better. Experts who study the Google algorithm for long enough will all tell you that you need a strong link-building structure if you have a hope of competing with sites in your niche.
Are There Exceptions to This Rule?
However, there are exceptions to every rule, and that’s definitely true with SEO. In the case of SEO, you might actually do better focusing on getting a guest blogger to write an article for your site. This will be true if that blogger is very famous and brings their audience when they write something for you.
In other words, most websites that have gone live recently will do better focusing on building up some links to reputable sites for SEO. If you can get someone who’s extremely famous to write a guest article for you on your blog, though, that might turn out to be more valuable than setting up a few links.
The answer might be frustrating, but remember that there are very few absolutes in SEO. Your best bet is to work on setting up links while also trying to get some big-name guests to write blogs for you. These are both considered SEO best practices.
Final Thoughts: Link Building vs Guest Blogging: Which Should You Go For?
Choosing the right approach for you depends on your goals and the resources available to you. If you are able to acquire high-quality links from reputable websites, you can improve your search engine rankings more effectively through link building.
On the other hand, guest blogging can be easier and faster to build links and drive traffic to your website, but it may not be as effective at improving your search engine rankings. In the end, the best approach will depend on your specific needs and goals.
Now it’s your turn!
You learned about the differences between link building and guest blogging.
Now I’d like to hear from you:
According to you, what is the best way to rank higher on Google?
Let me know in the comment section below right now.
Also, share this post with your friends and bloggers who want to rank higher on Google.
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