Wanna become an influencer marketer in 2021?
Today I’m gonna talk about influencer marketing, the rise of micro-influencer, how to get brand deals, and how to become an influencer marketer to make money online.
Let’s dive right in.
What Is Influencer Marketing?
Typically, influencer marketing is a type of social media marketing that utilizes endorsements and product mentions from influencers who have a large social media following and viewed as experts in their industry/niche.
Influencer marketing is the use of an existing influencer who has built a strong brand reputation in a particular niche to spread awareness of your brand, endorse your product, or co-create content to increase sales and brand awareness.
In influencer marketing, influencers generate trust with their following, and recommendations from them can be regarded as social proof among potential customers of a brand.
Read more: Growth Marketing: The Beginner’s Guide
The Rise of the Micro-Influencer
A micro-influencer is someone with around 1k to 100k followers across any social media platform.
Most micro-influencers are often considered industry experts because they mostly deal with a specific niche or area.
Brands want to collaborate with micro-influencers who can increase brand awesomeness to specific niches and market segments.
There is also no secret that the larger the influencer, the lower the engagement.
The sweet spot for maximum engagement is to find an influencer who has between 10k-100k followers.
Besides tracking follower numbers, consider watching the types of followers, their quality, and their level of engagement.
Infographic – Does Influencer Marketing Actually Work?
My experience – How I make money as an influencer marketer in 2021
I started Inuidea.com in 2019 and after that, I’m trying to monetize my audience using a lot of monetization methods.
Right now, I use AdSense, affiliate marketing, sponsorship, and influencer marketing to monetize my traffic and influence.
Now, to get brand deals as an influencer marketer, I use Intellifluence, an influencer marketing platform where you can get free products or cash for your reviews!
At Intellifluence, all payments are backed by “The Intellifluence Promise,” which ensures you are securely paid for your work and you get sponsorship from real brands.
I also receive cold emails from brands for brand deals and sponsorship proposals. They want me to collaborate with them to talk about their products and services with my audience.
3 Steps to Becoming a Social Media and Blogger Influencer
1. Select Your Niche
If you wanna build a group of a loyal audience, at first you have to define your niche and you should know who you’re trying to reach.
While any business could benefit from engaging with influencers, some niches are particularly suited to developing a strong influencer-customer-sale cycle.
Almost any visual product, such as beauty, fitness, fashion, and travel, is exceptionally effective with influencer marketing.
The influencer who promotes these products provides real-life personal reviews that lend credibility in the eyes of the consumer.
A lot of business services perform well when recommended by thought leaders. People tend to trust influencers who use the services they promote.
2. Create and Post Relevant Content and build a loyal audience
Optimize your blog and social media profiles, create and post relevant content and engage with your audience and build a group of loyal audiences.
Nowadays you have to go omnichannel with your content strategy because omnichannel strategy not only captures your current audience but can also reach a broader range of your audience.
You can make videos, blog posts, microcontent, social media graphics, etc.
Just make sure you’re creating a lot of engaging content consistently that provides value to your audience.
3. Let Brands Know You’re Open to Collaborations
Write a good ‘work with me‘ page or design a media kit for your business to let brands and potential clients know you’re available to collaborations and why they should collaborate with you.
Also, stay active on Intellifluence Influencer marketplace and apply for new collaboration opportunities.
You can send cold emails to your potential clients or as you grow your audience, you can expect cold emails from brands and collaborators out there.
Final Thoughts: How to Become an Influencer Marketer in 2021
If you wanna make money as an influencer marketer in 2021, you must have a loyal audience. After that, you can join influencer marketplaces such as Intellifluence, you can write cold emails to potential collaborators or you can wait for emails from brands.
Now it’s your turn
You’ve read about the ways to become an influencer marketer and how to get brand deals as an influencer marketer in 2021.
Now, if you’ve any thoughts, let me know in the comment section below right now.
Also, share this post with your friends and influencers who want to monetize their audience by doing influencer marketing.
If you have any questions, feel free to contact me. I’m always available to help you.