The Cold Email Formula: How To Write Cold Emails That Get Clients

Are you sending cold emails to get clients but not getting any response?

Don’t worry, It’s not just you.

Many freelancers are facing the same problem.

In the initial stage, I was not getting responses as well.

But now I’ve increased my response rate.

In this post, I’m going to share how to write cold emails that convert.

Before that let’s find out what is cold emailing.

Let’s jump right in.

What is cold emailing?

Cold emailing is a process of sending emails to someone who you have no prior relationship with, typically with the purpose of building a relationship, seeking employment, promoting a product or service, etc.

How To Write A Cold Email

Writing a cold email is easy.

But writing a cold email that converts into your clients is hard. Especially when you are a beginner and don’t have experience doing it.

Below, I’m going to share some actionable strategies to write a cold email that converts.

Know your prospects

First, you need to research your prospects.

You need to find out who they are, what are their pain points, etc.

Keep in mind that you are reaching out to a stranger. So you should collect some information about them and their business.

For that, you can check their website and social media handles.

Read more: Freelancing for Beginners – The Ultimate Guide to Freelancing

Write an Eye-Catching Subject Line

What is the first thing your prospects will notice?

Yeah, you guessed it right, it’s the subject line.

You need to write an attractive subject line that catches your prospect’s attention instantly.

They should feel there is something valuable for them. Excite them to open your email. But don’t use clickbait subject lines.

Using your prospect’s first name is a good practice.

For example,

Hi John,

You deserve more attention on Instagram.

You need to test different kinds of subject lines. In the beginning, you don’t know what works or what doesn’t work.

Use Compliment

Compliment their work. Because everyone loves to hear something good about themselves.

For example, if you liked their blog post, website design, newsletter, etc.

Be genuine with the compliment.

Don’t try to fake it.

If you are saying someone that you have read their post, you must read the post blog post.

Specify something that you read in the blog post.

If you do this they will understand that you have read the whole post carefully.

And they might respond to your cold email.

Read more: How To Start A Money-Making Blog

Personalize Each Email

Personalization is the key to winning in cold emails. That’s the reason I have mentioned you need to research prospects.

You should always call them by their first name. For example, if you are writing an email to a content marketer named John.

Start with something like this, “Hey John”.

You should never use Dear Sir/Mam or Respected Sir.

It looks very unprofessional. Your prospects might never take this kind of email seriously. As a result, you will get no response from them.

Add Value

You need to add value to your mail. Because your prospects might get dozens of emails every day.

There is a huge chance that your email will get lost if you use the same emails as others.

You need to write a unique email and make it valuable to them. Mention how you can help them to grow their business, sales, revenue, subscribers, followers, and so on.

If you can clarify how you can help them, the chances are they will reply to your cold email.

You can share your previous works and testimonials from clients to build trust and credibility.

Don’t try to sell in the first email. Try to add value.

Find The Right Person

Sending an email to the right person is an important factor. It doesn’t matter how valuable your email is, you will not get a response if you send it to the wrong person.

If you are a freelance writer, you need to send to email to the content marketer. If you send it to the web designer they might ignore your mail.

To find the right person you can use tools like RocketReach or Hunter.io.

Read more: Top 3 High-Demand Freelance Skills of 2023

Keep It Short

No one likes to read long and boring emails. Your prospects might receive a lot of emails every day. They don’t read all the emails.

The best practice is to write short emails.

Get straight to the point and avoid lengthy explanations. Explain what you can offer and how it will benefit the prospect. That’s it.

Use simple language to write the email. Don’t overcomplicate it.

Follow Up

If you don’t hear back from the prospect after sending the first email, send a follow-up email to remind the prospect about your service.

You need to follow up with your prospects.

They might forget to reply to the first email or they might haven’t opened the mail.

Both in the above scenario, you need to follow up.

After sending the first email, you should follow up within 2-3 days.

If you are using cold email outreach tools like Woodpecker or Mailshake, you can automate your follow-up emails.

Following up increases the email open rate drastically. Try it yourself and see the difference.

Mailshake shared a super detailed post on following up.

Read more: How To Write a Blog Post that Generates Traffic and Sales

Write A CTA

CTA stands for Call-To-Action.

In the cold email, you need to add a CTA. You can invite the prospect to schedule a call to discuss this further.

Here are some examples of CTA:

Looking forward to hearing from you.
Let me know what you think.
Would you be the ideal person to discuss this subject? If not, who do you suggest I should contact?
Let’s schedule a call next week to discuss how I can help you with your project.
Let me know if you are interested!

You can write your own CTA as well.

Final Thoughts: How To Write Cold Emails That Get Clients

Cold emails are one of the best ways to get clients as a freelancer. Additionally, it is one of the best ways to get customers for your business.

By following these cold emailing tips, You can increase your chances of getting a response from potential clients.

Your first few emails might not be that good.

But it’s okay. You will be good at cold emailing overtime. You need to start.

Don’t think that you will get a response after sending a few emails. You might need to write hundreds of emails to get your first clients.

I’ll recommend you research your prospects and then send an email. You need to know if you are sending the email to the right kind of prospects or not.

One email can change your life.

This is a guest post written by Subhrajyoti Mahato, edited by Inu Etc

Subhrajyoti Mahato is a content marketing strategist and marketing writer. He specializes in helping businesses generate more revenue through content marketing. He loves reading and writing about marketing.

You can connect with him on Twitter and LinkedIn.