Do you want to know the secret of generating more revenue from email marketing?
There are many marketers and they assume that driving more leads can help them generate more sales and revenue. Increasing the size of your email list should be a top priority, your leads are worthless unless they’re qualified enough to make a purchase.
Driving more qualified leads is the secret to generating more revenue from email marketing
In this article, I’ll show you everything you need to know about lead quality and how to measure it.
What is Lead Quality?
It is a factor that allows you to identify how likely your prospects are to become your paying customers. Your customer will likely become your clients if the quality of your leads is high.
Accurate measurement of lead quality may vary depending upon your lead generation strategy and the product you sell. There are few methods to determine whether a prospect is right for your business.
Some of them are:
- People download your lead magnet that is part of your marketing or sales funnel.
- Visitors contact your sales team to ask pre-sale questions.
- Leads browse through various product pages or pricing page, meaning they could be thinking of doing business with you
How to Measure Lead Quality?
1. Download Tracking
With the help of Monsterinsights, tracking download on your website is easy for you. You only need to download and activate the Monsterinsights plugin.
Monsterinsights tracking download on your website became easy. All you have to do is just install and activate the Monsterinsights plugin. File download tracking works out of the box without any further configuration.
To find how many times visitors download your lead magnet. Simply look at your events report in Google Analytics.
You might also need tag or segment your qualified leads in your email marketing tool to measure your lead quality in Google Analytics.
Identifying the quality of your leads is an essential step in lead nurturing. This way you can send emails that are more likely to be opened and engaged.
2. Pre-sale Query Form Submission
If you’re using WPForms, you can even automatically add your users to your email list by including a checkbox to your contact form. Just install and activate the Monsterinsights Forms addon to track presale query form submission.
3. Important Pages Visit
You can track whether your visitors are browsing through important pages on your site by Setting up Google Analytics goals. By visiting important pages on your site, your visitors are showing an interest in your offer, which makes them qualified.
You can target them onsite and offsite to show personalized marketing messages, by once identifying a lead as qualified.
I hope you love this article and it also gives you some insights into tracking the quality of your leads.